Pipa & Coco
Shaping an animal adoption startup.
Full brandingNamingClaimVisual identityKey visual
Pipa & Coco was born as a digital startup that connects people and animals to promote responsible adoption, in a sector marked by sad and institutional aesthetics that its team wanted to avoid completely. We built its naming, its brand claim, its visual identity, and its communication key visual, shaping a brand that is close, direct, and has its own character — as far removed from traditional drama as it is close to its young and urban audience.
[Brief note about this application]
[Brief note about this application]
[Brief note about this application]
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