Dedopie
Reactivating a podiatry clinic’s voice on social media.
Dedopie had not published on social media for a year, lacking a content strategy or clear communication pillars. We designed an editorial calendar based on their audience’s real interests, with templates consistent with their brand image, and re-established a consistent publishing rhythm after that year of silence. Today, they introduce the clinic’s team and bring podiatry closer to their community with the approachability and expertise they wanted to convey.
Instagram Data, May-September 2026.
Before publishing anything, we sat down to understand the clinic: what makes it different, who it wants to reach, and what its target needs to hear before booking an appointment. From there, five content pillars were born, each with a purpose. Thus, every piece has a reason for being, the editorial calendar is built with purpose, and the brand always speaks from the same place. For the business, this translates into consistency, a community that trusts its judgment, and a presence that also works outside the clinic.
A proprietary template system, consistent with its identity,
that allows publishing rhythmically without losing quality or consistency.
A feed recognizable at a glance: high-resolution photography, a soft brand palette, and a repeating structure.
[Brief note about this application]
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