Crushers
A brand designed for high performance.
Full brandingBrand strategyVerbal identityVisual identity
We built the Crushers brand from scratch, a school for poker professionals that wanted to break away from industry codes: no generic coaching, but an identity that conveyed strength, judgment, and high performance from the first contact. We defined their strategy, their voice, and their complete visual system, shaping a brand that today conveys the solidity and rigor they were looking for.
The poker industry often communicates with imagery of casinos, luxury, chips, and cards. Crushers didn’t want to conform to industry standards; instead, it believed in positioning itself with a high-performance, method-based system, combined with completely personalized student coaching.
A reduced and understated palette, in which crimson red provides intensity and character.
A logo with condensed and forceful typography, which reinforces the presence of an elite club. For headings and body text, a clear and versatile typeface was selected, which accompanies everything else with order and legibility.
We built the brand around the idea of high performance. An identity closer to an elite club than a gaming room: understated, impactful, and discerning. One that conveyed strength without needing to be loud.
The diamond, a symbol of belonging for the Crushers community. Traced internally with a line that moves from base to peak, symbolizing the path to high performance.
Other projects
Do you have a project in mind?
Every brand needs a nest before taking flight.
If you have something to show the world but don’t know how to shape it, we can help.